Summary

Tailored the social media strategy according to the client’s need, and generated promising leads across PAN India and Dubai

 

Key Achievements:

Facebook Paid Reach – 8,452,931
Instagram Reach – 3,022,270
Generated Leads – 8500+

 

The Client-

Assure is a dermatology clinic that offers Skin Treatments, Hair Care Treatments, and Hair Transplant Services with a presence across India, Dubai, and Abu Dhabi.

 

The Challenge-

Assure already had a great brand presence in the digital realm, but the leads that were generated through social media had a low conversion rate and a high CPL. They wished to attract quality leads to their Hair Transplant Camps worldwide.

 

The Strategy-

 

  • – Realigned their online presence by designing posts that spoke to their audience and gave solutions according to their hair & skin problems.
  • – Designed ad videos that were focused on the Free Hair Transplant Consultation Camps and addressed the client’s problem in a very straightforward manner.
  • – Used mediums such as Google Search, Display and Facebook ads to generate optimal leads.
The Results-
 
  • The Facebook Paid Reach rose to – 8,452,931
  • The Instagram Reach increased up to – 3,022,270
  • Pulled down the CPL from 800 to 250.
  • Generated 8500+ leads from the first month itself.