Before exploring this huge parameter of branding, let’s brush up the basics first! Branding is an expression that reflects your product or service onto the market. Your brand must have a sustainable brand positioning, and at Sociobliss, we work on building a relevant, unique & precise brand positioning in the market which develops a bond between the consumer and your brand. This increases the brand value and your brand fits subconsciously in the customer’s mind, which he/she can recall whenever they hear it’s characteristic or anything related to your brand.
A brand consists of a set of features like the logo, name, designs, term or any other element that recognizes one’s goods or services and distinguishes it from the rest of the sellers. All of these components represent your brand in the market, so that can be easily identified & remembered from the rest of the competitors.
Branding is a continuous cycle of researching, evolving,  implementing a distinctive characteristic or a bunch of features to create a brand voice that can relate with the consumer.

A logo is the first step of branding, which gives your brand a different identity from the rest of the brands. It compromises of Typography, Context, Static or dynamic elements, Imagery, & colors. A good logo is a linchpin of your brand, it helps the audience to understand & value your brand.

A brand positioning simply means the space your company holds in the target audiences’ minds. In other words, brand positioning defines how your brand is different from the competitors in the market in the consumers’ minds.

Brand architecture refers to an organizational structure of different subsections of a larger brand. There are three types of brand architectures – Branded house, House of Brands, Hybrid or endorsing brand. Strong brand architecture increases brand awareness, is easily recognized by the audience, leverages the existing brand equity, helps to target the needs of specific audience segments, and also much more.

The cultural & geographical diversity of India is enormous, hence being equipped with a brand property helps to create a distinctive image among the minds of customers.

Brand identity is a set of elements which consists of stationery items like visiting cards, letterheads, email template, PowerPoint template, envelope and some collateral material (T-shirt, mug), etc which together make a brand image.

The core purpose of the brand is nothing but the reason for the brand to exist. A core value of your brand communicates about what are its beliefs as a company and how are you working towards your vision & mission.