The past year has been quite a rollercoaster. But keeping all the havoc aside, it did really teach us the importance of Digital Marketing. Many brands adopted the wonder of social media marketing to drive sales or to communicate better with their audience. 2020 was a year of revolution; the brand communication was majorly on the lines of humanism.

The new mindset that revolved around, and was adopted by most of the marketers was that the relationship they build with their customers was more important than the products and services sold.

Amid the Pandemic, people were looking for connection and comfort on a personal level with brands and businesses that feels like a part of their community. It was all about creating brand awareness, the best time to truly connect with your audience, humanize your brand and gain their trust. This did not only give the brands a softer edge but also indirectly boosted your sales.