KEY FOCUS AREAS FOR TO BOUNCE BACK POST LOCKDOWN! 
The norm, Change is the only constant thing, has been practiced for ages. It’s the ultimate truth that if we don’t change with time then we cannot be successful. The past months have caused havoc around the world. Due to the country lockdown, the scenarios for all the businesses have been dramatically flipped.

These tough times have transformed the people’s mindset, hence, all the process and the strategies need a glorious makeover. The older generation customers, who were reluctant to get their hands on with the technology, have now easily, adapted the new means of living. Today, for the professionals, the meeting on zoom, and video calls are a casual way to communicate with your family and friends. People are stepping out of their houses only if it is essential, they are not considering even a minute distraction of the luxuries. The jewellery that is categorized into a Luxury Sector needs to evaluate and intensify this opportunity to bounce back.

HERE ARE A SET OF APPROACHES THAT THE

A logo is the first step of branding, which gives your brand a different identity from the rest of the brands. It compromises of Typography, Context, Static or dynamic elements, Imagery, & colors. A good logo is a linchpin of your brand, it helps the audience to understand & value your brand.

Plan 360-degree photography and videography shoot showcasing the intricate detailing of the marvelous craftsmanship. These pictures & videos can be utilized, and posted on the social media platforms & websites to pull the attention of the audience by introducing them to the core aspects of your business.

In true sense, your data is the most important asset that can be used to create brand recall and also help to retain consumers. In this lockdown, the majority of your audience is at home, spending time with their loved ones, and chilling. Hence, this is the best time to be proactive and list down important events like birthdays & anniversaries of your esteemed clients’. Utilize this data to make them feel important, and approach them a month prior with some gift cards that they can use to make purchases, post lockdown.

 

Apart from building your presence on the online platforms, it is essential to update your staff regarding the proactive measures that they need to undertake. Motivate them to upskill themselves to communicate and offer better service to the consumers by optimizing the online platforms, sanitization of jewellery, contactless delivery, etc.

The 21st century is well advanced in its time, today, every minute is considered to be precious. Hence, it is very common for most of your consumers to research online about their favorite product and design. Before they can even physically feel the product, they have already shortlisted it from your social media platforms. So now, when visiting your store, only the touch factor plays its game, and your sales are done! This time shall pass too, instead of frowning about it, optimize it to learn and adopt new things for yourself and your business. Give your brand a personal touch of emotions and humanity to build a better connection with your audience.